Folk Coliving
Folk is a coliving brand that creates homes with incredible spaces that help people connect, free up their time and make a positive impact on their local areas.
THE BRIEF
We were brought in to create a new coliving masterbrand and related property-level brands from scratch. From naming to building a cohesive identity system, right through to delivery and production, we supported the team on every aspect of their identity.
Services: Brand & Identity, Naming, Campaign
Creative, Brand Collateral, Wayfinding
Our aim was to create a brand influenced by the people using it and that brings to life their core values of connection, comfort and contribution. That started with the name and cascaded down to customer experience design.
"What they delivered was exceptional, and we came away from the process with a brand that looks great, resonates with our target customers, stands out in the marketplace and has enabled us to reach our commercial goals.
"We came to RGLR with a challenging brief: to define and develop a brand strategy and identity for a new market entrant, starting entirely from scratch with very tight timelines and an imminent product launch."
