ARC Club
Redesigning and redefining the role of the shared workspace to meet the wants and needs of the local neighbourhood.
THE BRIEF
The founders asked us to develop a brand strategy and a refreshed identity that accurately reflected the fun, community-driven brand they were at heart. In just a month, we conducted consumer research, helped refine their core values and created a visual identity that sets them apart in a wildly corporate industry.
Services: Brand & Identity, Naming, Campaign Creative, Brand Collateral, Wayfinding
Inspired by the iconography of common local neighbourhood hangouts, we created a brand that exudes a sense of nostalgic playfulness that's relatable, fun and personal.
"We wanted to work with a small agency to create a brand that more closely resonated with our customers – and a toolkit that made it easy to identify and use. Regular brought a fresh and original perspective on our brand, delivering incredibly high-quality output in a prompt and efficiently-managed project. We now have a brand that is more easily identifiable, consistent across multiple venues and can flex to a variety of purposes."
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