SMALL LUXURY HOTELS
OF THE WORLD
Concepting and creating their first brand campaign, launching across TV, OOH and print worldwide.
THE BRIEF
With over 500 boutique and independent hotels across the world, Small Luxury Hotels of the World asked us to help create a new brand campaign that better reflected their vast offering. 'Hotels as characterful as you' matched key personas in their demographic to their incredible hotels. Explorers to treehouses. Culture lovers to city-centre escapes.
Services: Campaign Creative
Partnering with our friends at Candour Creative and SLH's internal team, we opened a casting call to their community, finding 6 people who loved a variety of holidays and creating a holistic OOH, VOD and digital campaign.
"From the initial brainstorming sessions to the final execution, Regular consistently impressed us with their creativity, strategic thinking, and attention to detail. They took the time to truly understand our brand, target audience, and objectives, ensuring that every aspect of the campaign resonated with our customers.
RGLR’s ability to seamlessly integrate our vision with their expertise resulted in a campaign that perfectly captured the objective through compelling messaging, captivating creatives and engaging content across multiple channels."
