PLANERA
A new brand identity for the innovative creators of the world's first flushable period pad.
On a mission to free the planet from permanent waste, Planera is the creator of the world’s first flushable sanitary pad. After over 300 iterations, their pad not only rivals big-name brands in performance, but they disappear within 30 days.
Services: Brand & Identity, Art Direction, Social Campaign
We were approached to give the whole brand a freshen-up ahead of an important funding round and launch. We worked closely with the team to develop the brand identity, refine existing elements and create a visual and verbal language that matched their radical ambitions.
"We briefed Regular Studio to help us with a brand update, developing the brand strategy and language. The entire experience was exciting. Josh and Sam were fantastic – super responsive, fully flexible to our needs as a start-up and so much fun. I really felt we found the true brand that we’re building together with our community."
